It is important to implement latest technology players, high-end commercial screens and use advanced content management software.

But content remains the KING.

You have to spend time and money to create adapted content for digital signage.
Set your ad objectives and create engaging content.

Content Designer should learn that aspect ratio is vital
in digital Signage.

Landscape 16:9, Portrait 9:16

Advanced aspect ratio scenarios when having special screens arrangement like : 4 portrait screens in a row in a quick service restaurant.

Common Digital Signage content creation mistake is considering the screen as a paper ad.

Also it is not a website.

The best match is it a TV ad of 10 sec.

Use animation but with limits, avoid small details

Where is the screen and where are the audience?

Is the first question you need to answer before selecting your content.

How far is your audience from the screen ? Details and resolution do not matter at all if the viewing distance is far.

How long would they stay in front of the screen ? Your message should deliver in the viewing time.

Choosing Screen Location in the first smart thing to do in a digital signage project.

The most successful project we implemented was screens behind the fresh cheese counter in 300 hypermarkets chain. The customer wait long time and give instructions, the target audience is known and have special taste.

Big Screens, Big Content Always win.

Set your screens budget as priority.

Choose always the biggest size option.